Privacy Policy

Effective date: May 11, 2026 · Last updated: May 11, 2026

This Privacy Policy explains how LiveMatch Pro (the "App") collects, uses, and shares information about you when you use our mobile application. We respect your privacy and aim to be transparent about every data practice covered below.

1. Who We Are

The data controller responsible for processing your personal data under this Policy is:

Waiv Producao de Conteudo Online LTDA
CNPJ 59.619.776/0001-37
Avenida Centenario, 5079, Caixa Postal 212 — Prospera
Criciuma — Santa Catarina, Brasil, CEP 88811-701
Contact: privacy@livematchpro.app

2. Information We Collect

2.1 Automatically collected when you use the App

• Device identifiers: Firebase Installation ID, Firebase Analytics App Instance ID, and (with your consent) the Android Advertising ID (AAID).
• Device and app information: device model, operating system version, app version, language, time zone, screen size, and crash diagnostics.
• Approximate location: derived from your IP address, used to determine your country for broadcaster matching and analytics. We do not collect precise GPS location.
• Usage data: screens viewed, taps, sessions, matches favorited, notification interactions.
• Push notification token: Firebase Cloud Messaging (FCM) registration token, only if you opt in to notifications.

2.2 Information you choose to provide

• Email address: only if you contact our support, privacy, or DMCA channels.
• The App does not require account creation. There is no login flow for end users.

3. How We Use Your Information and Legal Basis

If you are located in the European Economic Area (EEA), the United Kingdom, Switzerland, or another jurisdiction with similar rules, we rely on one of the following legal bases under the GDPR (Article 6) or equivalent law:

In the EEA / UK, advertising and analytics are disabled until you provide consent through our in-app consent prompt (Google User Messaging Platform, TCF v2.2). You can withdraw consent at any time from the App's settings.

4. Third-Party Services

We rely on the following third-party providers. Each one acts as an independent data controller or processor under its own privacy terms:

5. International Data Transfers

We are based in Brazil. Most of the providers listed above process data in the United States, the European Union, or other countries. Where personal data of EEA / UK residents is transferred outside those regions, the providers rely on the European Commission's Standard Contractual Clauses, the EU-US Data Privacy Framework, or equivalent safeguards. You can review each provider's transfer mechanism via the references in Section 4.

6. Data Retention

We keep your data only as long as needed for the purposes above, and according to provider defaults:

• Firebase Analytics: up to 14 months from the event date.
• Crashlytics crash logs: 90 days.
• AdMob advertising identifiers: up to 26 months.
• Push notification token: stored as long as the App is installed and notifications are enabled. Revoked on opt-out or uninstall.
• Locally stored preferences (favorites, settings): kept on your device until you uninstall the App or clear its data.
• Support / privacy correspondence: up to 24 months, then deleted.

7. Your Rights

Subject to local law, you have the right to:

• Access the personal data we hold about you;
• Request correction of inaccurate data;
• Request deletion of your data ("right to be forgotten");
• Object to or restrict certain processing;
• Withdraw a consent you previously gave (without affecting the lawfulness of earlier processing);
• Request a portable copy of your data;
• Lodge a complaint with your local data protection authority. In Brazil this is the ANPD; in the EU it is your national supervisory authority.

How to exercise these rights: open the App's Settings › Privacy screen and tap "Copy my data IDs". Then send an email to privacy@livematchpro.app from any address, including those IDs and the action you would like us to take. We respond within 30 days, and usually faster.

8. California Privacy Rights (CCPA / CPRA)

If you reside in California, you have additional rights under the California Consumer Privacy Act, as amended by the CPRA:

• The right to know what categories of personal information we collect, the purposes, and the categories of third parties we share it with — covered by Sections 2, 3, and 4 above.
• The right to delete personal information — see Section 7.
• The right to correct inaccurate personal information.
• The right to opt out of the "sale" or "sharing" of personal information for cross-context behavioral advertising. We treat use of the AAID by AdMob for personalized ads as a "share" under CCPA. You can opt out by tapping "Do Not Sell or Share My Personal Information" in the App's Settings › Privacy screen, or by writing to privacy@livematchpro.app. We will switch your session to non-personalized advertising and enable Meta Limited Data Use (LDU).
• The right not to be discriminated against for exercising any of these rights.

9. Brazilian Privacy Rights (LGPD)

If you reside in Brazil, the Lei Geral de Protecao de Dados (Law 13.709/2018) gives you rights equivalent to those in Section 7 above, plus the right to information about public and private entities with which we have shared your data. To exercise any of these rights, contact privacy@livematchpro.app.

10. Children's Privacy

The App is not directed to children under 13 in the United States, or under 16 in the European Economic Area. We do not knowingly collect personal data from children below those ages. If you believe we have collected data from a child, contact privacy@livematchpro.app and we will delete it.

11. Trademark and Logo Disclaimer

All team logos, league logos, broadcaster logos, stadium imagery, and other graphic elements displayed in the App are the property of their respective owners. LiveMatch Pro does not claim ownership and uses these images solely for identification and informational purposes under fair use and equivalent doctrines. If you are a rights holder and wish for your content to be removed, contact dmca@livematchpro.app. We acknowledge valid takedown notices within 24 hours and remove infringing content within 48 hours of receiving them.

12. Security

We rely on industry-standard safeguards, including encryption in transit (HTTPS / TLS) for all data exchanged with our backend and third-party providers, and Firebase Security Rules to restrict who can read or write each record. No method of electronic transmission or storage is 100% secure, however, and we cannot guarantee absolute security.

13. Changes to This Policy

We may update this Policy from time to time. Material changes will be announced in-app and the "Last updated" date above will be revised. Continued use of the App after a change indicates that you accept the revised Policy. If you do not agree, you may uninstall the App at any time.

14. Contact Us

For any privacy-related question, request, or complaint, write to:

privacy@livematchpro.app
DMCA / takedown: dmca@livematchpro.app
General support: support@livematchpro.app

You can also reach us by post at the address listed in Section 1.